Across the UK an average of 1 in 4 adults are obese and more are overweight. Being obese or overweight is associated with a number of health problems including diabetes, cardiovascular disease and cancer. It is estimated that obesity is the fourth largest risk factor contributing to deaths in England, after hypertension, smoking and high cholesterol.
In contrast to the belief that obesity is the result of an individual ‘eating too much and doing too little’, the Weight Matters project considers a range of factors, including the role of processed food and sugar and how ‘obesogenic’ environments often found in urban areas encourage unhealthy eating and inactivity.
Weight Matters is innovative in taking a holistic approach to individuals; it focuses on strengths-based coaching to shift mindsets in order to manage weight and sustain weight loss. The project aims to offer a sustainable model that empowers individuals with techniques they can use to motivate themselves. Participants will be able to change their mindsets in relation to weight literacy, and embed these new ways of thinking using a number of tools and techniques on their own or in a group setting.